Oneforall has collaborated with Exhibit A to create a 25-second dynamic film that celebrates our ceramic bottle.
The display of the giant bottle references the Italian Renaissance period in which artists believed that beauty was derived from ideal geometric ratios and proportions- a cylinder and a perfectly round sphere. The sphere and the cylinder shapes of the bottle are present throughout this gallery-like space in the lights, furniture and architecture.
But the idea of this ‘perfect form’ is challenged by the sphere’s asymmetrical position. And the virtual hanging moulds also feel contemporary rather than classical. These moulds represent the handmade ceramic-making process and the many iterations needed to arrive at our version of perfection.
It’s all a little ambiguous, enigmatic and slightly futuristic. Enjoy the vibe!
See the 25 second work here.